Benjamin is a straight-talking sales trainer who cuts through the waffle to get to the point. He is focused on helping sales people do the best they can, as long as they realise they need and, most importantly, want help.
Listen to this entertaining chat as Benjamin talks through how he got the title of the UK's Most Hated Sales Trainer, how he helps people and how this is relevant to many outside of sales too.
You Can't Teach a Kid to Ride a Bike at a Seminar (David Sandler)
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